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One of the biggest things that you can do to promote music today is find the influencers. Influencers exist in a lot of different arenas. In the past, you would submit your music to radio disc jockeys that would play songs. While that method still goes on today, program directors are not quick to play unsolicited material, or material that is not part of their format, and more. You’ll have a better chance harnessing the power of the internet. One of the big ways that you can target influencers online is through blogs. Submit your music to blogs is a great way to build, sustain, and pursue new fans. This is not open and shut, however. You could very well submit your music to 500 blogs, and get zero impact, if you don’t know how to pick them correctly.
Climbing charts without submitting your music to blogs
It is possible. There are bands that make it without any sort of initial push online or influencer. These are rare cases, and they are getting even more rare. If you want to climb to the top without any influencers, you can test the waters, but you could be working extra hard for very little return. Instead, look for social influencers that have readers interested in what music you’re pushing. For instance, if you are a punk band, you’d isolate publications and blogs that have loud music, including punk rock. Not sure where to look? Consider defining the genre based on bands that you’d like to tour with. Be realistic. Then look for publications, and blogs that have interviewed, promoted, and reviewed those bands. That will help you narrow down the search a bit.
Music publications with large readerships may be tough to push through with. That’s why many companies utilize crossover appeal to get connected with new listeners. You’ve seen this occur with beer companies putting on shows, and clothing companies promoting records, as well as official theme songs for events. In order to achieve this level, you’ll need to define the personality type of your music, genre, niche, topic, and who you want to reach. Aside from the casual listener, who do you want to listen to your music? If you say, “everyone”, you’re thinking too big here. Narrow things down until you’re a household name. Crossover appeal requires thinking outside of strictly “niche” blogs.
Narrowing down locations and submit your music to blogs
Want to look for influencers in real time? Utilize the power of social media to figure out who is promoting what and where. Take Twitter for instance. Use hashtags to search for keywords related to your musical genre, contemporaries and more. Once you see influencers that seem to get retweets, and more, contact them directly. Hashtags are powerful search tools that can help you find people that have blogs, and more that you can use to help your music get to a larger audience.
Now that you have a small idea as to how to find influencers, take time to research this further (for example, discover our Top +416 Hip-Hop blogs directory). Search hashtags, search for bloggers, and see what acts are getting reviewed, promoted, and talked about online. Submitting your music to influencers doesn’t need to be difficult.
Have you ever wondered why some artists have millions of views on their music videos, and they aren’t even that good? You’ve seen it happen. A mediocre artist has a simple video, and it has millions of views, and possibly a lot of revenue dollars thanks to the boost. How are they doing it? You may have a great video, you may have an incredible sound, but no views, making this all a frustrating issue. Here’s the thing, you need to know how to get your music across more than just one page. Music video blog submission is huge. If you can harness this simple power, you may very well see those millions of views hit your pages too. With that in mind, consider the following breakdown of how this happens, and how you may be able to gain serious momentum by submitting your music video to the right people.
Get Yourself Into Blogs Straightway
The first thing that you need to do is isolate blogs that are specific to the music style that you’re pushing. You shouldn’t just throw your music across all blogs that talk about music in general. One of the biggest mistakes that bands and labels make is submitting their musical elements to the wrong people. Don’t do this. It’s too easy to do this, and it’s very easy to get ignored. Some people have sent out there music to thousands of blogs, only to get a few mentions, if any at all. How could this be?
Well, with the internet being so ubiquitous, millions of people are posting about genres, and more. They are filling niches that you may not otherwise get. This includes music publishing for independent bands, and much more. This is a good thing. That means that your sound could get to an audience that is willing to listen. Just think about this for a moment. If you were a metal band and you sent your records to a country music or easy listening blog, they may not write reviews about it or promote it. You don’t want that at all!
Narrow The Search
Search for blogs that are within your band’s or artist’s demographics. Think about that for a moment. If you’re putting out metal records, find the biggest metal blogs, and some that aren’t so big, and contact the owners directly. Read the submission guidelines, and follow them to the letter. Do not try to circumvent this. Some bands think that they can just throw around their records, some money, and get to the front pages of well-respected music websites. That’s not going to happen.
As long as you’re narrowing your search, you are going to find great overall options to promote your music. Getting your music to the right audience is better than just putting your music out to millions, with many not caring about what you’re doing.
Consider Hype Machine Type Sites
Hype Machine is a site that indexes a lot of music blogs. 700 plus. But with anything that gets popular, people steal the idea and run with it. While Hype Machine is a secondary element to blogging as a whole, you want to join up with other sites that may help you. Here’s the thing, you want to get links and mentions across a lot of blogs, and then get those links within the confines of sites like Hype Machine. This may sound like something that is very difficult to manage, but it’s not.
Again, read the submission guidelines of blogs that relate to your music. Once you do that, send a lot of different options to blogs and get mentioned. Once you’re mentioned, submit links to auxiliary pages, and try to get focused on through Hype Machine style websites. Done right, you’re going to send millions of visitors to your pages, and you’re going to be absolutely thrilled with the results overall.
Starting Your Music Video Push (Youtube)
Now that you know a little bit about music promotion, consider how you can get a lot more publishing credit and views through music video submissions. First, you should be submitting your videos to Youtube. That’s the big site that you will need to work with. Only put up well recorded, good definition videos on your official page. Do not cut corners here. You want to make sure that you’re filming high quality videos and promoting yourself as a professional. Once you do that, you will have the first step going up the proverbial ladder of music promotion. Set up your own channel, make sure you tag it as official, and promote it on all the things that you’re working with online.
Do More Than Just Music Videos
Instead of just scripting videos, test out options like a full performance in HD. That’s right, get the artist or band together and put them in the studio, playing songs live. A quick performance of 3 or 4 songs could very well give fans of yours a little glimpse into the creative process. Furthermore, you could have live performance options from shows, and much more. The goal here is simple, diversify your reach in terms of creative music videos.
Advertise Your Videos
Within the confines of Youtube, you could pay for advertising. Advertising shouldn’t cost you an arm and a leg, but you should look at ways to get promoted within the video site, and across various blogs, and even PPC pages. The more you look at creatively marketing your videos, the higher the view count will be and the bigger your audience will become.
At this point, you have a lot to work with. Take a moment to consider how far your music can go if you utilize all the strength of the internet right now. You could have your videos on blogs, have them listed with Hype Machine style sites, advertise within the networks that move videos, and much more. Fire off on all cylinders, and you’ll gain the upper hand in promoting just about anything. Now you have the power to push through the crowded marketplace and see serious movement for your musical world.